We are kicking off 2025 with an alliance that continues our commitment to sport. We are the official hotel chain for two of the most iconic events on Barcelona’s sporting events calendar: the 2025 ZURICH MARATÓ DE BARCELONA and the EDREAMS MITJA MARATÓ DE BARCELONA.

This collaboration is part of our dedication to the active life and wellness that we promote through our #WeLoveSports programme, while allowing us to offer a superior experience to both elite runners and fans of this sport.

As the official accommodation for these two races, we have designed an exclusive Barcelona hotel offer for runners participating in this challenge. What is included in this offer?

– Discount of up to -25% on your stay.

– Early breakfast from 6am

– Late check-out until 3pm

– Free cancellation up to 24h before the date of arrival at the hotel.

These offers are already active at the 3 hotels in Barcelona, and you can check all the details below:

EDREAMS MITJA MARATÓ DE BARCELONA

• • SB Diagonal Zero
  • SB Glow
  • SB Icaria

ZURICH MARATÓ DE BARCELONA

• • SB Diagonal Zero
  • SB Glow
  • SB Icaria

At SB Hotels we promote a healthy lifestyle, both among our clients and our teams.

We believe in the power of a balanced and Mediterranean diet, and we also believe in the transformative potential of sports.

#welovesports is the corporate umbrella under which we follow these values ​​and with it we have an annual sports sponsorship program that is divided into 3 parts: running, cycling and triathlon.

At SB Hotels we have been supporting grassroots sports for years, as well as popular competitions and local races linked to these sports.

This 2022, we are starting strong, and we want to introduce our sports sponsorship program. Make a note in your diaries!

• RUNNING

SB HOTELS 10K TARRAGONA (Saturday, June 11th)

Aware of the unstoppable growth of running fans, we are committed to this race that will be held next Saturday, June 11th in a unique place: the Port of Tarragona and its coastline. The event will also have a 5K section and our hotels SB Ciutat Tarragona 4* as well as SB Express Tarragona 3* will be the official hotels of the race. In addition, as we have done in previous competitions, SB Hotels organises a team of employees and family members who will participate in this event under the name of SB RUNNERS.

https://sbhotels10ktarragona.com

• TRIATHLON

SB HOTELS TRIATHLON SERIES

From SB Hotels we enter the triathlon segment for the first time, and we do so as a sponsor of the largest triathlon circuit in Catalonia that will be held in 6 different locations, from May to October 2022. Locations such as Castelldefels and Tarragona, where there will also be competition, will once again allow us to reinforce the presence of our hotels among sports lovers.

https://sbhotelstriathlonseries.com

• CYCLING

GRAN FONDO SB HOTELS TERRES DE L’EBRE (Saturday, September 17th)

As you know, from the SB HOTELS & BIKE brand, we work on cycling tourism and are committed to Terres de l’Ebre as a destination. Through our Bikefriendly-approved hotel, Hotel SB Corona Tortosa 4*, we offer equipment and services for cyclists. In order to position the territory among the most attractive destinations for practicing this sport, we sponsored the ‘Gran Fondo SB Hotels Terres de l’Ebre’ cycling event organized by the Penya Ciclista Baix Ebre and which highlights a mountain pass of first level, Mont Caro. 

https://granfondosbhotelsterresdelebre.com

Aware of the organisation that events currently require, at SB HOTELS we offer the possibility of holding virtual and hybrid events so that our clients continue working with all the guarantees of success while enjoying the services of our hotels. Online meetings, virtual product presentations, congresses and hybrid conferences…are a reality at SB Hotels.

At the request of our clients and depending on their needs, we put the most advanced technology from the hand of specialised partners at their disposal, as well as the best options for spaces and tailor-made services for each occasion.

Advanced technology

There are many technological solutions available in the market for virtual and hybrid events. Therefore, SB Hotels advises its clients on all the available possibilities that best suit their event:

• Recordings and broadcast retransmissions from both sets
• Endless engagement options for participants (holographs, augmented reality, chats, voting and 3D surveys, etc.)
• Creation of tailored audio-visual content (wallpapers, personalised microsites, etc.)

Due to its privileged location near the Barcelona Convention Centre (CCIB), the best beaches in Barcelona, and other key points of the city, the Hotel SB Icaria 4* is the ideal setting for the celebration of any kind of event or meeting in Barcelona.

With extensive experience in hosting events in Barcelona, the hotel has recently renovated its rooms for social and professional meetings, offering a total of 900 m2 of completely renovated space available to its customers.

New rooms for your meetings and events in Barcelona

The renovated facilities consist of a total of 5 modular rooms with a ceiling height of 4.75 meters, completely open spaces without columns and a large foyer. It also has a private space, the Vanity Room, with natural light, direct access from the street, exit to the hotel terrace, bar, sound booth and catering service.

All the rooms are soundproofed and have state-of-the-art audio-visual equipment, office or computer equipment, according to the needs, in order to guarantee the success of each client’s meetings.

A complete service to make your meetings and events a success

In addition to the infrastructure and technology suitable for any event, the Hotel SB Icaria 4* has its own catering service with an extensive gastronomic offer, as well as a team of expert professionals who offer personalised advisory service.

The Hotel SB Icaria 4* also has the LO Restaurant, with a gastronomic offer based on typical dishes of the peninsula that are available in the different formats of events and meetings that can be held at the hotel. In addition, this space has direct access to the terrace and the pool, which also allows to host outdoor events.

The Hotel SB Icaria 4* offers a wide range of possibilities to make your celebrations a success throughout the year. Request information and find out about all the options we can offer you!

Life is full of moments that deserve to be celebrated and at SB Hotels we want you to turn your celebrations into unforgettable experiences. If your city of choice to celebrate your wedding or private event is Barcelona, Tarragona or Terres de l’Ebre, SB Hotels is your best ally.

All our hotels in Barcelona, Tarragona and Tortosa have event spaces that are fully adaptable to any special occasion: weddings, communions, banquets or private celebrations, such as family gatherings, group dinners or anniversaries. Our goal is to make your event unique and to assist you in making your wishes come true. A team of experts will be with you throughout, taking care of every last detail so that you don’t have to worry about anything more than enjoying your day.

At SB Hotels we know that catering is one of the key points to make your wedding or celebration a success. That is why we offer our own catering service with a wide range of options for you to conquer your guests with. From gourmet appetizers to dishes that will delight any foodie, not forgetting our designer desserts and wide variety of premium drinks and refreshments.

We are specialized in offering services with complete package deals designed to cater to any type of celebration in Barcelona.

YOU, THE SEA AND BARCELONA.

To celebrate your wedding or special occasion at our Hotel SB Diagonal Zero 4* is to experience an unforgettable day with views of the sea your guests will fall in love with. An exquisite and romantic space to reunite with the ones you love the most.

Perfectly equipped for any type of celebration, with 800 m2 of indoor spaces, a ceiling height of 5 meters, 7 modular rooms and a foyer with natural light located on the first floor. Highlighting its magnificent garden terrace located on the ground floor that allows us to provide catering service in a relaxed and chill-out environment.

MAGICAL SPACES IN THE FASHION DISTRICT OF BARCELONA.

Our Hotel SB Glow 4* sup. located in one of the trendy neighbourhoods of Barcelona (Poblenou), is undoubtedly the ideal place to shine on your special day. With an avant-garde interior design and a strong commitment to high-end aesthetics and furniture, it has indoor and outdoor spaces, and 7 modular rooms of up to 370 m2. The rooms are connected to two vertical gardens of more than 5 meters in height, giving your events a sense of freshness and Mediterranean light.

A FEW METERS FROM THE BEACH OF BARCELONA.

With 900 m2 of outdoor and indoor spaces for events, our Hotel SB Icaria 4* has 5 modular rooms and a terrace with a pool that can accommodate up to 360 guests. This terrace of 317 m2, allows you to enjoy breaks and appetizers outdoors in a warm and modern atmosphere. It also has a very special space: The Vanity Room, with direct access from the street and the terrace. It has its own bar, sound booth and catering service.

The Hotel SB Icaria 4* offers a wide range of possibilities to make your celebrations a success throughout the year.

THE HOTEL OF REFERENCE IN THE CONVENTION AREA OF BARCELONA.

The Hotel SB Plaza Europa 4* has 4 adaptable rooms of various sizes, with 370 m2 of indoor spaces and a large outdoor area to host celebrations. Various lounges of all sizes and a large terrace, to accommodate anything you wish to celebrate with the comfort of being located just a few kilometres from the Barcelona airport.

CELEBRATIONS IN PICTURESQUE SURROUNDINGS.

Celebrate your wedding or event at the Hotel SB BCN Events 4* sup. at any time of the year. Its privileged location, just 10 minutes’ drive from the airport and a few minutes from the beach of Castelldefels (Barcelona), make this hotel a magical place for your special day.

Large spaces, a large garden and terrace to accommodate the best company. Its charming corners will conquer you. Unique spaces to celebrate your most special day surrounded by family and friends. The hotel has 4 event rooms, 1320 m2 and a large garden area with a capacity to accommodate up to 400 people.

AN EMBLEMATIC PLACE IN TARRAGONA.

Celebrate your events in style at our Hotel SB Ciutat Tarragona 4* that enjoys a privileged location in the city centre. A place that will make your day unforgettable. Four rooms to choose from and one moment that will be remembered a lifetime.

A VERSATILE SPACE FOR CELEBRATIONS IN TARRAGONA.

The Francolí room in our Hotel SB Express Tarragona 3* is the perfect space for the most intimate celebrations. A fully customizable space of 100m2 with a capacity for up to 50 guests. Exclusivity is guaranteed. Equipped and prepared for everything you need.

THE HOTEL OF TORTOSA WHERE YOUR CELEBRATION IS CROWNED.

The Hotel SB Corona Tortosa 4*: an ideal space for your event to make history. Impress your guests in our hotel surrounded by nature and sea. Its available space of 320m2 and its landscaped terrace will turn your private celebration into a wonderful memory.

The Hotel SB Corona Tortosa 4*, completely renovated and with an exclusive design, offers you the best option to enjoy the Tierras del Ebro. Located just 20 minutes by car from the Natural Park, it becomes a privileged enclave that will make your guests fall in love.

At SB Hotels we plan all the details for dreamlike moments. We are prepared to host any type of event and make it an unforgettable experience. Discover all the options we have to offer!

The most anticipated event for the people of Barcelona is almost here: the La Mercè festival, a host of celebrations dedicated to the patron saint of the city that you cannot miss. For this reason, at SB Hotels we offer you the best locations to enjoy this great event.

Let the party begin!

From September 20th to the 24th, 2019, Barcelona dresses up to host a full program:

• Outdoor music
• Exhibitions of castellers
• Visual shows
• Children’s activities
• Workshops
• Gastronomic events
• Pyrotechnic shows
• The anticipated Piromusical that puts an end to the festivities

The best concerts near SB Hotels

Almost a hundred musical events will fill Barcelona with music during the La Mercè festivities. From SB Hotels we provide different options for you to enjoy the musical variety.

If you like commercial music, current pop and fashion groups, the stage of Maria Cristina Avenue is your ideal choice. Stay at our Hotel SB Plaza Europa (4 *) and enjoy the party. In addition, in this location, you can experience one of the most anticipated shows and that concludes the La Mercè festivities: the Piromusical that includes music, fireworks and different visual elements. We can’t imagine a better way to say goodbye to summer!

Another of your options is the stage on the beach of Bogatell, located a few minutes from the Hotel SB Icaria (4 *) that hosts headliners and great artists of the national scene.

However, if you like more alternative music, you cannot miss the concerts organized by the Bam Festival. A showcase of emerging groups and discoveries of pop, rock, folk and electronic national and international scene. A total of 42 concerts that will take place in the Plaça de Àngels Square, Joan Coromines Square and the former Estrella Damm Factory. Your best option to stay a few meters from this last space is our Hotel SB Glow (4 * sup.), located in the Plaza de les Glories and just a 20-minute walk from the stage. The best option to enjoy good music and enjoy a new generation hotel with all kinds of amenities.

Experience La Mercè with your family at the Hotel SB Icaria

Another scene that you can’t miss is at the Parc de la Ciutadella, which houses all kinds of audio-visual arts. The Ciutadella Park is just a 15-minute walk from the Hotel SB Icaria (4*) and is filled with activities for all ages on those dates. In addition to enjoying its beauty, you can attend the theatre, magic, dance, music sessions, workshops, light shows … Time to spend with family and/or friends and enjoy the gastronomic options offered by the food trucks throughout the park.

If you want to see Barcelona in all its splendour, don’t miss its biggest party. In addition to all our recommendations, you can also enjoy official events and many more activities in the city centre, which you can access from any of our hotels by public transport. Every year Barcelona invites a city and this year it’s the turn of Beirut. During the 5 days that the festivities last, Barcelona will show a glimpse of Lebanese culture with different theatre, dance, music and projections of the thriving Lebanese cinema.

Book now!

September is here and it is time to kick off the celebrations of Santa Tecla. From September 14th to the 24th, Tarragona dresses up to celebrate the most anticipated event of the year; the annual festival in celebration of its patron saint. Castellers, dances, concerts, correfocs, sardanas... invade the tranquillity of the city for a few days.

Santa Tecla is the festival in celebration of the patron saint of Tarragona and is considered one of the richest traditions in the entire national territory. Its origin dates back to the year 1321 with the arrival of the arm of Santa Tecla through the intercession of the Catalan King Jaume II.

About 500 activities make up the program of events. Locals and visitors enjoy an extensive and varied program of leisure, cultural and gastronomic activities suitable for all audiences.

If you want to enjoy the popular holiday and get to know the history of the city first-hand, our 4* Hotel SB Ciutat Tarragona and our 3* Hotel SB Express Tarragona are ideal places to stay. Their privileged location will allow you to easily access any point of the city and discover the extensive cultural heritage of the ancient Tarraco on foot.

Enjoy the Santa Tecla festivities with SB Hotels. Book your stay at our 4* Hotel SB Ciutat Tarragona or at our 3* Hotel SB Express Tarragona now and you will get a 21% discount on your reservation. This offer also includes a welcome cocktail, free parking and late check-out until 2pm. Discover all the advantages and live the Festa Major with SB Hotels!

SB Hotels takes the leap outside of Catalonia with the purchase of a hotel in Madrid: The Hotel NH San Sebastián de los Reyes 3 * (Madrid). With this acquisition, the chain now has 9 hotels, that either have 3 *, 4 * or 4 * superior, with a total of 1,702 rooms.

The renovations: a 3-star boutique hotel

The new establishment of SB Hotels in Madrid has already planned its renovations that will begin in the summer of 2020. With this, it aims to capture the concept of a boutique hotel with the Mediterranean air that is characteristic of the chain. Therefore, the hotel rooms as well as the common areas will be updated, and a restaurant-cafeteria and a large outdoor garden will be incorporated.

“We are very proud to enter the Community of Madrid with this acquisition and we will continue to seek further opportunities in this market,” explains Gerard Subirats, CEO of the holding company which SB Hotels is part of.

“This operation is part of an expansion policy based on strategic locations of large cities; in this case, the proximity to the Madrid-Barajas airport”, adds Marc Alado, CEO of SB Hotels.

Beach, sun, nature, cultural tourism and Mediterranean gastronomy. It doesn’t matter if you travel with family, alone or as a couple. At SB Hotels you will find the formula for a perfect summer vacation.

1- Travel to the past and feel like a true Roman

If you are looking for a hotel that allows you to experience the history of a city by wandering the streets, our 4-star Hotel SB Ciutat Tarragona is your hotel. Discover our summer offers designed to make your holidays in Tarragona an experience.

Its central location will allow you to discover the cultural heritage of ancient Tarraco on foot. The Roman Forum, the Amphitheatre, the Necropolis of Tarragona, the Cathedral … you will enjoy cultural tourism as never before. On our website you will find different offers for guided tours and take the maximum advantage of the city.

2- Let your adrenaline rise to the sky

If you want to add a little excitement to your summer vacation, we propose a different activity. In our offers, you can also find our package: Port Aventura + FerrariLand. A unique offer to enjoy an exciting day at the most famous amusement park in Catalonia. Will you dare to get on the Shambhala?

Hotel SB Ciutat Tarragona – Port Aventura

3- A summer in water

After experiencing a thousand adventures in the summer, there is nothing better than a good dip. El Miracle beach is about 30-minutes walking from our Hotel SB Ciutat Tarragona, or 15-minutes by car. A spacious beach with free parking and different services to enjoy a pleasant sunny day. Other beaches that you cannot miss are the Arrabassada, perfect if you travel with your family, or Cala de la Roca Plana if you prefer a more virgin beach.

To complete your day, you can relax by the pool of our hotel, which is located on the roof. You can sunbathe on our loungers or even enjoy the summer breeze in our Jacuzzi.

Hotel SB Corona Tortosa – Outdoor swimming pool

4. The best Mediterranean gastronomy

Because… it’s possible to eat well during your summer holiday. In our restaurants you will find delicious dishes cooked with fresh and seasonal products. In addition, we have a children’s menu for the little ones.

Hotel SB Ciutat Tarragona – Restaurant Mare Nostrum

Located on the first floor of our SB Ciutat Tarragona hotel, you will find the Mare Nostrum restaurant, where you can try exquisite dishes of our chef, such as: Pepito on crystal bread (fine and crispy crust bread) with sirloin, Trumpet mushrooms and foie, or our Almond panacotta with a reduction of Garnacha from Priorat. They are authentic delights.

What are you waiting for to experience your best summer?

The SB Hotels chain has a distinguished 30-year history offering its services across much of Catalonia with a total of eight establishments in Barcelona, Tarragona and Terres de l’Ebre.

With the addition of Hotel SB Glow (4* sup.), the chain now offers 1,492 rooms, of which 75% are located in Barcelona and represent the perfect mix between leisure and business segments. With over 3,800 m2 of indoor space available for events in Barcelona, all hotels in the chain offer totally open-plan modular function rooms without columns. These rooms, which have a minimum height of 4.5 metres, boast natural light and cutting-edge technology.

An absolute must opposite the CCIB
Another of the chain’s most strategic hotels in Barcelona is the Hotel SB Diagonal Zero (4* sup.). Just a short walk from the marina and right opposite the CCIB international convention centre, this hotel is perfect both for its first-class facilities and the location it enjoys. In total, it offers 800 m2 of indoor spaces for events, all with a height of 5 metres, which is somewhat unusual in the different venues around the city. Its seven panelled rooms and foyer with natural light, all located on the first floor, are perfectly equipped for any type of event. As in all hotels in the chain, this establishment has its own restaurant, the ECHO Healthy Restaurant, with executive menus and different options for group menus, catering and banquets.

Another factor that makes this hotel unique is ‘The 15th Lounge’, a floor with private access, lounge and terrace. This lounge not only lets you enjoy magnificent views of the city and the Mediterranean Sea, it is also ideal for holding small meetings in a relaxed environment. There are sofas, work tables, a catering service and international publications available for users of the lounge. Highlighting some of the hotel’s outdoor spaces, there is a magnificent garden terrace on the ground floor that allows us to offer a restaurant service in a relaxed and chilled atmosphere. And you will certainly never forget the panoramic pool with pool-bar service, a stunning space for our most discerning clients.

Born to shine
Finally, in the heart of Barcelona’s innovation district and just a few steps away from the famous Torre Glòries, designed by the architect Jean Nouvel, is the Hotel SB Glow (4* sup.). This hotel is the newest partner in the chain, and as its name suggest, the Hotel SB Glow was born to shine. With the very latest in interior design and a firm commitment to high-end aesthetics and furnishings, this hotel is setting the trend in an area of the city where it shares space with top-level technology companies.

The Hotel SB Glow offers different indoor and outdoor spaces with a maximum capacity for 300 people. More specifically, there are seven modular rooms measuring up to 370 m2 that can be arranged to suit the client’s requirements. The rooms are connected to two vertical gardens of over 5 metres high, imbuing events with all the freshness and Mediterranean light that they are worthy of.

The Garden Room deserves a special mention here. It offers direct access to the terrace and enjoys an independent entrance from the outside. Another incredible space in the hotel is its magnificent large foyer, boasting a customisable 4-metre LED screen and a spectacular spiral staircase designed exclusively for this hotel.

The Hotel SB Glow also has different restaurants: at street-level is MUC Restaurant, an exclusive Mediterranean chargrill restaurant with a reserved area and all the technology you need to hold your meeting whilst enjoying genuine Mediterranean flavours. Another option is to hold your event on the impressive terrace of Panoramic Food & Drink Pool – Voladís on the top floor of the building. It boasts magnificent views of the city, a panoramic outdoor pool and a restaurant area where you can enjoy cocktails, sushi and other gourmet dishes. At 34 metres up, this is undoubtedly the hotel’s most iconic space.

New Mediterranean style
If you seek to make an impact in the centre of Barcelona and want to be just metres away from the city’s best beaches, the ideal option is the Hotel SB Icaria (4*). The hotel has been recently renovated, and the common spaces and rooms have been restyled, positioning the hotel with an even higher standard of quality. Boasting 900 m2 of outdoor and indoor spaces for events, the hotel has recently opened a new restaurant dedicated to Mediterranean cooking, LO Restaurant, which gives direct access to the terrace and pool.

This terrace, measuring 317 m2, allows coffee breaks and aperitifs to be offered in the open air in a warm environment with an emphasis on design. The recently refurbished hotel also has a private space, known as the Vanity Room, with direct access from the street, an exit onto the hotel terrace, its own bar, sound booth and restaurant service. With five panelled rooms measuring 4.75 metres high and a large foyer, the hotel has a sound booth, allowing organisers to host events that require simultaneous translation. In short, Hotel SB Icaria offers a wide range of possibilities to make your events a success throughout the year.

The benchmark hotel for Fira Gran Vía
Due to its proximity to the airport, the Hotel SB Plaza Europa (4*) is also notable. This hotel is the perfect choice for guests who require accommodation close to the Fira Gran Vía, as its location, a few metres from the trade fair, makes it the benchmark hotel in the area. The Hotel SB Plaza Europa has over 350 m2 of indoor spaces for events, a restaurant with a terrace, a garden area that is perfect for a cocktail party or outdoor coffee break and a 500 m2 rooftop with panoramic pool and catering service on request.

So close to the city… and so close to the airport
Venues like the Hotel SB BCN Events (4* sup.), just 10 minutes by car from the airport and with the capacity to host events for up to 400 people, stand out from the crowd as they are very practical when it comes to organising meetings in the different function rooms which simultaneously offer different formats. This hotel also has large and pleasant outdoor spaces, such as the garden terrace which allows us to accompany any event right next to the hotel pool with our own catering service. Our restaurant service also provides added value, and the eSBo Restaurant team has devised a wide range of menus that can be customised depending on the client’s needs.

In the middle of the 22 @ district, Hotel SB Glow becomes an ideal place to hold events and conventions with capacity for up to 300 people

If you are looking for a place to hold big events, conferences and completely tailor-made meetings, in event rooms with natural light, private restoration areas, with our own catering service and the latest technology, don’t hesitate: Hotel SB Glow is your best option.

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